Working alongside trained researchers, Irwin Video Productions film interviews of selected respondents in a whole range of locations such as in their home, at exhibitions, in shops or wherever the nature of the study dictates. We then edit the footage to produce an informative and dynamic programme with selected quotes that best encapsulate the findings.

Researchers recognise that video is a powerful tool for conveying market opinion, and the video reports that we make engage the audience in a way that is not possible through a written document.